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Personal branding

Personal branding

€ 75,00 - € 75,00
€ 75,00
€ 75,00 - € 75,00
€ 75,00
Including VAT
SKU PPSY32272

In collaboration with Lydie Coolen

Personal branding training

Every coach wants to attract more coachees. But you may also have to deal with coaches who don't suit you at all. And which you would rather not wear. Personal branding is about presenting yourself as a brand, in a way that is distinctive from the rest. That often makes selling a lot easier. This training helps you to dare to see yourself as a brand, to investigate what kind of coachees you want to attract and what steps you can take to achieve this. Objective of this training: - Learn to sell yourself - Find suitable coachees - Make your coaching practice more professional.

Content of this training

Welcome session

This session starts with an introduction to the expert. You will then receive an introduction to personal branding and get started on a first assignment that helps you get the most out of this module. 

Session 1

People often do not make choices as consciously as they think. In fact, the majority of the choices we make are completely unconscious. In this session you are invited to think about brands you know and what makes them appeal to you (emotionally) or not .  

In-depth session

This in-depth session focuses on a small test , of which you will immediately receive the results.  

Session 2

Selling products is not a flat process, but has different levels. We will delve deeper into these levels in this session. In addition, you will immediately start working on two assignments. 

Session 3

Selling something if you have no idea to whom is usually not very effective. Thinking about your target group and getting to know them better is also important key in the sales process. These sessions are completely dedicated to you dream coachee . 

Session 4

Keep your friends close and your enemies closer . This also applies to your competitors. Knowing how they approach it can help determine your direction. In this session you will also actively work on two assignments. 

Session 5

After everything you learned in the previous sessions, you are ready for the next step: writing your brand story. We will ask you a few questions to help you get started.  

Session 6
Just like your own personality, a brand does not consist of a single layer. Creating a good brand means paying attention to these different layers. What layers these are and how to work with them will be discussed in this final session.  

Find coaches that suit you

  • A clear approach for your personal branding
  • Seeing yourself as a brand
  • Clarify your target group
  • Write your brand story